Certain apps which rate the nutritional quality of foodstuffs, like Yuka, gave our products rather variable grades. No need to panic, however, as this is down to the formatting of their algorithms.
In France, Feed. is the first brand to create complete, healthy and balanced meals in powder form, and so evaluating products of this nature is a first for Yuka.
When it was launched, the app based its analyses on the nutritional values of 100g of powder without taking into account the method of preparation. Our meals in powder form require you to add water, and so you do not consume 100g of powder per se, but rather a balanced and complete meal of approximately 600 ml (150g of powder + 400ml of water).
Yuka, keen to improve their grading system, especially for new product categories (like smartfood) quickly modified their algorithm. The app now differentiates between ready meals and meals that need preparing.
Ever since this change, the grade which they have granted our drinks reflects their nutritional quality (results range from good to excellent).
Our bars, of equal nutritional value, however, have not been granted the same grade.
This is down to the fact that our bars contain the same nutritional value as a whole meal, except in a transportable and convenient 100g format. The energy density of this type of product is consequently high.
Energy density refers to the number of calories per volume. While you may have the same caloric intake from 350g of leeks and 45g of chocolate bar, it is important to take into account both the quantity that you will absorb and its nutritional quality. Feed. bars are rich in essential nutrients (protein, fibre, vitamins and minerals) and represent the equivalent of a complete meal (starter-main course-pudding). In this scenario, 100g of bar equates 500g of traditional food.
In its algorithm, Yuka considers our bars to be simple bars and not complete meals, which explains the lower grade.
Be reassured and make up your own mind! Our dieticians are at your disposal for any advice.
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